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Existing analytics approaches meet point needs for specific roles within an organisation. However, how analysis is carried out, and the roles of people who will be carrying out the analysis, will need to adapt dynamically to meet the organisation’s changing needs. The analysis of a blend of multiple different data sources will help to add distinct business value to an organisation. This report will be of interest to those tasked with ensuring that a suitable data management and analysis platform is implemented within their organisation to provide a strategic, flexible, long-term analytics platform.