Business intelligence and analytics
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E-Zine
09 Nov 2023
Heineken lets the data flow
In this month’s CW EMEA ezine, we find out about Heineken’s mission to make the most out of the data it holds through an enterprise-wide data ecosystem. We also look at how the UK has turned its back on the German government-funded Gaia-X data platform, why cyber experts are urging the EU to rethink vulnerability disclosure plans, and how the IT industry is responding to the software developer skills shortfall. Read the issue now. Continue Reading
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News
02 Oct 2023
CDO interview: Lalo Luna, global head of strategy and insights, Heineken
The brewing giant is building a data ecosystem to bring new insights to the business and to make the most of emerging developments in artificial intelligence capabilities Continue Reading
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News
23 Sep 2019
Basic data and skills needed to fix UK social care
Foundations need to be in place to save the social care system from collapse, and NHSX needs to step up to the task, according to a Doteveryone report Continue Reading
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News
18 Sep 2019
Facebook automatically generates pages for Islamic State and Al-Qaeda
Facebook algorithms have auto-generated hundreds of Facebook pages for the Islamic State, Al-Qaeda and Ansar al-Sharia, according to a whistleblower Continue Reading
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News
17 Sep 2019
Northwestern cuts storage costs in half with Komprise
Komprise’s Deep Analytics helps university classify and migrate research data to cheaper disk and cloud as it cuts storage costs from $1.1m to $680,000 per annum Continue Reading
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E-Zine
17 Sep 2019
The £1bn IT plan to modernise UK railways
In this week’s Computer Weekly, we talk to Network Rail’s CIO about the £1bn IT plan that underpins the modernisation of UK railways. As 5G roll-outs begin, we look at the likely enterprise applications of the new mobile network technology. And we examine the progress of cloud computing in financial services. Read the issue now. Continue Reading
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News
17 Sep 2019
US lawmakers demand internal Facebook, Google, Apple and Amazon documents in antitrust probe
US lawmakers have given big tech companies a deadline to disclose a wide range of documents as the House Judiciary Committee’s bipartisan investigation into competition gathers pace Continue Reading
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Opinion
11 Sep 2019
Regulators globally are shaping up to rein in Facebook
We need to move fast and fix Facebook, before it breaks us Continue Reading
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News
10 Sep 2019
Brexit disrupts FCA exploration into data use in wholesale banking
The extra work for banks due to Brexit preparations has caused a delay to FCA work on the use of data in the wholesale banking sector Continue Reading
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News
09 Sep 2019
Terror watchlist faces reform after court rules it violates rights of people entering US
A secret US terrorist database containing information on more than 1.2 million people – who face repeated interrogations, detentions and electronic searches – violates constitutional rights, a US judge said last week Continue Reading
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News
04 Sep 2019
Executive interview: How Figleaves uncovers a data Eden
Online lingerie business that started out at the height of the dot com boom is now focused on using advanced analytics to reveal new data insights Continue Reading
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News
04 Sep 2019
Lack of executive leadership lowers digital project success rate
A new survey has found that IT may be working on projects that do not deliver tangible business benefits Continue Reading
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Feature
29 Aug 2019
Tableau vs. Qlik Sense: Pros and cons of the BI tools
Products from the two top data visualization vendors are starting to resemble each other as the need for strong visualizations and scalability in self-service BI has crystalized. Continue Reading
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News
23 Aug 2019
Travel company Clarity bakes ThoughtSpot into analytics tool
Travel management company Clarity has turned to ThoughtSpot to create an analytics tool for clients as well as for internal use Continue Reading
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Photo Story
12 Aug 2019
SailGP: bringing sailing to a new audience with technology
Oracle founder Larry Ellison is bankrolling SailGP, a new high-performance yacht racing series that aims to use data analytics to attract a global audience to the sport Continue Reading
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News
12 Aug 2019
Liberty Steel forges future growth with Infor
Steelmaker is using cloud-delivered software from Infor to stoke its growth, replacing SAP systems provided by its former parent, Tata Steel Europe Continue Reading
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Feature
09 Aug 2019
What's behind the Domo machine learning tool Did You Know
Domo's Did You Know feature uses machine learning algorithms to automatically pull analytics information out of data sets for business users. Here's how it works. Continue Reading
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Feature
05 Aug 2019
Enhancing business purpose with privacy compliance
Computer Weekly looks at the importance of building on basic GDPR compliance and making privacy a key foundation of business culture Continue Reading
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News
02 Aug 2019
Data ethics issues create minefields for analytics teams
Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics. Continue Reading
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News
01 Aug 2019
London Stock Exchange agrees to acquire Refinitiv for £22bn
The London Stock Exchange has agreed to a multi-billion pound takeover of data giant Refinitiv Continue Reading
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Feature
31 Jul 2019
A tale of two smart cities: Manchester and Australia’s Casey
How local government needs to focus on immediate returns, not pie in the sky, for a smart city agenda Continue Reading
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E-Zine
30 Jul 2019
Digital takes the racing line in Formula One
In this week’s Computer Weekly, we talk to the CIO of Formula One racing team Haas F1 to find out how technology is helping to compete with better-funded rivals. We examine the latest best practice advice on disaster planning. And we look at what the troubles at Deutsche Bank tell us about the rise of fintech startups. Read the issue now. Continue Reading
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News
30 Jul 2019
Chief data officers urged to master product management
Webscale businesses are data-driven. Data drives new application areas and fuels product development – and businesses will need a similar strategy, says analyst Continue Reading
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News
30 Jul 2019
London Stock Exchange eyes £22bn acquisition of Refinitiv to expand data capabilities
The London Stock Exchange is looking at a huge tech acquisition to provide customers access to a wealth of data services built using the latest technologies Continue Reading
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Feature
25 Jul 2019
Better payroll automation is next frontier for HR software
Traditionally, companies have treated payroll as a cost centre, and so it has lagged behind the likes of talent management. But if you don’t pay the talent on time, you will pay a price Continue Reading
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Feature
19 Jul 2019
How tech leads local government innovation in Vienna, Helsinki and Belfast
Digital leaders in the cities of Vienna, Helsinki and Belfast are innovating new services to help citizens and local economies Continue Reading
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News
15 Jul 2019
Organisations turn to AI in race against cyber attackers
Businesses are racing to automate their defences as hackers and nation states launch increasingly sophisticated cyber attacks Continue Reading
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Feature
12 Jul 2019
GPU analytics speeds up deep learning, other data insights
GPU-based systems have become a popular platform for deep learning applications, and they're now also being used to accelerate analysis of IoT and geospatial data. Continue Reading
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E-Zine
11 Jul 2019
CW Middle East: SAP drives digital transformation for Saudi Arabian auto company
The automotive division of Saudi Arabia’s Abdul Latif Jameel Company (ALJC) has completed one of the biggest SAP projects ever undertaken in the automotive distribution sector. Also in this issue, read about Dubai-based delivery app Fetchr’s bid to become one of the largest tech companies in the Middle East, and how a UAE startup is using digital technology to simplify medical appointment bookings. Continue Reading
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News
09 Jul 2019
How ASEAN firms are turning data into critical assets
From enabling consumers to track their energy consumption to improving business operations, businesses in ASEAN are starting to put their data to good use Continue Reading
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Feature
09 Jul 2019
Universities use data analytics to tackle student mental health
UK universities turn to data analytics software to tackle student mental health. Are there duty of care lessons for other sectors? Continue Reading
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News
08 Jul 2019
TfL launches wireless device tracking to gather Tube data
Transport for London aims to use passenger movement data to make using the London Underground a more pleasant experience Continue Reading
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Feature
02 Jul 2019
Tableau vs. Power BI vs. Qlik: Comparing BI software choices
Tableau, Power BI and Qlik Sense offer similar self-service BI functionality, consultant Rick Sherman says. But he points to some of their strengths and weaknesses. Continue Reading
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Podcast
02 Jul 2019
Podcast: The Computer Weekly Downtime Upload – Episode 22
In this week’s episode of the Computer Weekly Downtime Upload podcast, Brian McKenna, Caroline Donnelly and Clare McDonald talk about digital transformation in the NHS, Sky’s efforts to get more women working in tech and how big businesses could be risking extinction by ignoring IT Continue Reading
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Feature
01 Jul 2019
Facebook’s privacy game – how Zuckerberg backtracked on promises to protect personal data
Facebook promised its users privacy then quietly abandoned its promises in pursuit of profits. Now it faces antitrust regulation Continue Reading
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News
25 Jun 2019
Oracle Analytics Cloud update unifies BI products, pricing
Oracle Analytics Cloud now offers a consistent UI and all-in-one pricing for Oracle's analytics tools. But an on-premises BI update is also on the way for cloud holdouts. Continue Reading
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News
25 Jun 2019
Moscow’s 2019 Startup Village rewards innovation
Moved to a bigger site, Moscow’s annual Startup Village continues to expand, with interest from large corporates growing Continue Reading
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News
25 Jun 2019
Big companies face extinction unless they use IT better
Better use of IT could add £100bn to the British economy, says a CBI report into UK big business Continue Reading
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Feature
24 Jun 2019
Unstructured data compliance: Obstacles and solutions
Stored unstructured data could be a black hole full of unknown risk. We look at the key dangers to compliance in unstructured data and some ways of mitigating the risks Continue Reading
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News
19 Jun 2019
UK government pushes data-driven agenda
A smart data report has been published with consultations under way, while an open call for evidence has been launched to help shape the national data plan Continue Reading
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News
18 Jun 2019
Tableau sticking to data mission under Salesforce
Tableau President and CEO Adam Selipsky told the company’s European user conference in Berlin that Salesforce acquisition will not affect its mission of “seeing and understanding data” Continue Reading
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Feature
14 Jun 2019
AI storage: Machine learning, deep learning and storage needs
Artificial intelligence workloads impact storage, with NVMe flash needed for GPU processing at the highest levels of performance – and there are other choices right through the AI data lifecycle Continue Reading
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E-Zine
14 Jun 2019
CW Europe: Why are Dutch companies slow to take advantage of the IoT?
Many organisations in the Netherlands are missing out on the benefits of the internet of things because they lack awareness of its potential. Also read why construction of Apple's first non-US datacentre has halted in Denmark, and why some scientists have raised questions about the effects of 5G mobile phone radiation on public health. Continue Reading
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News
10 Jun 2019
Salesforce buys Tableau to add self-service analytics to CRM
Salesforce is set to buy business intelligence data visualisation pioneer Tableau as it seeks to amplify its customer analytics capability Continue Reading
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News
07 Jun 2019
CIO interview: John Finch, Refinitiv
Refinitiv CIO John Finch says finding people with the right level of data science skills is his biggest challenge Continue Reading
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News
07 Jun 2019
Google buys Looker to deepen enterprise software arsenal
Google is set to buy business intelligence platform supplier Looker as it beefs up its cloud enterprise software stack Continue Reading
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News
06 Jun 2019
APAC to lead global IoT spending
Asia-Pacific is slated to become the top market for the internet of things as the region scales up the use of connected devices in key sectors such as manufacturing Continue Reading
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News
05 Jun 2019
Emirates NBD builds bank of future with Amazon Web Services
UAE bank is accessing the latest technology through a close relationship with IT giant Amazon Web Services Continue Reading
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News
31 May 2019
Facebook loses bid to halt European court decision on EU-US data sharing
Irish Supreme Court dismisses attempt by Facebook to prevent the European Court of Justice considering the validity of US-EU data transfers, after Austrian lawyer Max Schrems argued that they put the privacy of EU citizens at risk Continue Reading
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News
28 May 2019
Excelero and BeeGFS offer next-gen HPC based on NVMe flash
Super-fast solid-state storage in commodity servers ties up with recently-developed parallel file system BeeGFS to target high-performance computing use cases Continue Reading
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E-Zine
23 May 2019
CW Nordics: Nordea links up with IBM to meet fintech challenge
IBM’s €473m managed services contract with Nordea reflects an increasing trend among Nordic banks to outsource more of their IT to help meet the challenge of fintechs. Also read how a shortage of women in the boardroom is a problem in the Nordics but the tech sector points to a more promising future, and find out why the Norwegian government has launched a regulatory sandbox for the fintech sector. Continue Reading
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16 May 2019
Augmented data management draws more enterprise interest
With AI and machine learning, organizations are starting to augment their data management. This is changing the way enterprise users capture, govern and integrate data. Continue Reading
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E-Zine
16 May 2019
CW APAC: Expert advice on data management
Data is growing exponentially, so managing it well is crucial to business success. In this handbook, Computer Weekly looks at how companies and data management experts are tackling data challenges, studies the findings of Gartner’s CDO study, and finds out how organisations are augmenting data management through artificial intelligence and machine learning. Continue Reading
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News
15 May 2019
Facebook engaged in ‘calculated’ campaign to eliminate competition, claims businessman
A US businessman is seeking damages from Facebook after accusing the social media company of unfairly blocking “humorous” Facebook pages which generated hundreds of thousands of dollars in advertising revenue Continue Reading
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News
08 May 2019
Nasuni aims at analytics and fast migration to the cloud
Cloud NAS and object storage specialist says customers want “Lego blocks” that allow them to build for cloud workloads, and plans cloud migration tools for massive datasets Continue Reading
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News
03 May 2019
SAS Viya cloud software at center of SAS analytics strategy
The spotlight at SAS Global Forum 2019 was on the vendor's Viya analytics tools, which are getting new functionality and licensing options meant to spur deployments. Continue Reading
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News
30 Apr 2019
SAS Platform update expands AI in Viya cloud analytics tools
A new version of the SAS analytics platform adds a variety of AI features to SAS Viya, the cloud-based software that SAS hopes will secure its place in the AI future. Continue Reading
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News
26 Apr 2019
Facebook faces fresh privacy actions from regulators
Facebook faces legal action from Canada after it dismissed regulators’ findings that it failed to protect customer privacy. The firm has set aside $5bn to settle a privacy action in the US and faces a new investigation in Ireland Continue Reading
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News
26 Apr 2019
Dutch road management organisation encourages startups to innovate
Dutch highway management agency RWS is sharing data with the private sector to stimulate innovation Continue Reading
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News
25 Apr 2019
Public becoming more aware of privacy abuses and unethical tech
Widespread abuses of privacy, biometric information and artificial intelligence mean the internet is in poor health, but growing popular awareness of its problems gives some cause for hope, says the Mozilla Foundation Continue Reading
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Feature
24 Apr 2019
Most in-demand data science skills include ML, Python
Experts detail the skills employers want most in data scientists -- notably machine learning and programming languages -- and why often the most valuable expertise comes with time. Continue Reading
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Blog Post
20 Apr 2019
How an 18th century Maths puzzle solves 21st century problems
This is a guest blogpost by Emil Eifrem, CEO, Neo4j, in which he explains how an elegant solution to the mathematical puzzle to find the most efficient way of traversing the bridges in Prussia’s ... Continue Reading
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News
18 Apr 2019
Etihad Airways automates customer and luggage journey monitoring
National airline of United Arab Emirates, Etihad Airways, will improve passenger journeys through automated monitoring Continue Reading
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Tip
15 Apr 2019
How to integrate Power BI and SharePoint via embedded reports
Expert Brien Posey explains two methods for including Power BI reports on pages in SharePoint Online's cloud service: publishing a link to a report, or embedding one. Continue Reading
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E-Zine
11 Apr 2019
CW Middle East: Visibility and security of networks are top IT priorities
The 2019 Computer Weekly/TechTarget IT Priorities survey shows that enterprise buyers in the Middle East, like those in the UK and Europe, are looking to lock down their networks in the face of an almost constant barrage of threats and malicious actors. Also read how Facebook planned to use its Android app to track the location of its customers and to allow advertisers to send political advertising, and what further details operator O2 has revealed about how it is planning for the advent of 5G. Continue Reading
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Feature
09 Apr 2019
Silicon Valley startups look to plug gaps in data value chain
A group of California-based startups and early-stage data management companies are promising CIOs ways to plug gaps in the data-to-insight value chain Continue Reading
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Feature
08 Apr 2019
How modern business intelligence shapes up to big data
Business intelligence and analytics strategies have evolved in recent years in the face of big data. Here, we get a supplier CEO perspective, some analyst counsel, and testimony from Nationwide, Schroders and King Continue Reading
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Feature
28 Mar 2019
Yellowfin Signals delivers automated insights to BI users
BI vendor Yellowfin's Signals tool automatically alerts users about changes in business data with an aim to broaden the use of analytics in organizations. Continue Reading
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News
27 Mar 2019
Amadeus deploys cloud-native shopping application on Google cloud
Amadeus has moved off mainframes and is redeveloping its software to be cloud native. Its Master Pricer is the first of its core application to be deployed on Google Continue Reading
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News
22 Mar 2019
How Centrica used GDPR and Pegasystems to reward loyal customers
Thanks to the EU’s General Data Protection Regulation, the utility provider has been able to fine-tune a digitally enabled initiative that works across the business Continue Reading
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News
22 Mar 2019
London launches open data cultural map
The collated data on the capital's cultural locations is hoped to support local authorities, property developers and associations develop existing clusters and build creative infrastructure Continue Reading
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News
19 Mar 2019
Cohesity plans to put backup data to good use
Cohesity’s DataPlatform now makes use of previously dormant backup data with analytics to provide business value and to tackle threats such as ransomware Continue Reading
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News
14 Mar 2019
IT Priorities 2019: ANZ organisations focus on fundamentals
Organisations in Australia and New Zealand will spend more on modernising legacy applications and breaking down data silos this year Continue Reading
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News
05 Mar 2019
IT Priorities 2019: What projects are IT professionals spending their budgets on?
The Computer Weekly/TechTarget IT Priorities 2019 survey finds that cloud maturity, security and automation are among the hot areas for spending Continue Reading
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News
04 Mar 2019
Fresh data analytics tool slashes Openreach’s Ethernet delivery times
Openreach discusses its work with analytics partner Qlik, which is giving its teams new insights into Ethernet and enterprise fibre network service delivery data, and says it has seen significant service improvements in doing so Continue Reading
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News
02 Mar 2019
Facebook asked George Osborne to influence EU data protection law
Facebook COO Sheryl Sandberg invited one of the chancellor’s children to Facebook’s office as part of a intensive lobbying programme to influence European data protection legislation Continue Reading
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News
28 Feb 2019
APAC financial firms face roadblocks with RPA
IDC monitored the automation projects of over 30 early adopters of RPA in financial services and found that most were unable to scale up their implementations of the technology Continue Reading
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News
27 Feb 2019
How CIOs can earn respect from business peers
CIOs recognise that standing out means being more like a business manager than a technology guru Continue Reading
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E-Zine
25 Feb 2019
Delving into viewer data at the BBC
In this week’s Computer Weekly, we talk to the BBC about how the UK broadcaster is using data analytics to better understand its viewers and grow its audience in the face of competition from the likes of Netflix. We look at how CERN is using IT automation in its quest to unravel the mysteries of the universe. And we examine the impact of GDPR on cloud storage. Read the issue now. Continue Reading
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News
22 Feb 2019
Facebook planned to spy on Android phone users, internal emails reveal
Facebook planned to use its Android app to track the location of its customers and to allow advertisers to send political advertising and invites to dating sites to ‘single’ people, confidential documents show Continue Reading
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E-Zine
21 Feb 2019
CW Nordics: Sweden to test e-krona and plans cashless society
Sweden’s vision of a cashless society has gained traction after the Riksbank (central bank) rolled out plans to test a digital currency, the e-krona. Also read how the Nordic region’s longer-established companies are playing a forceful role to advance digital transformation, and how Finland’s IT sector has rebounded strongly after Microsoft’s takeover of Nokia’s mobile phones and smart devices business units in 2014. Continue Reading
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News
20 Feb 2019
CIO interview: Martin Draper, CIO and change director, Liberty London
Department store’s IT leader is bringing a traditional retail business into the digital, omnichannel age Continue Reading
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News
19 Feb 2019
IT Priorities 2019: UK investment intent for AI intensifies, SaaS applications mature beyond CRM
AI continues to strengthen as a focus for IT systems buyers in the UK, according to this year’s Computer Weekly/TechTarget IT Priorities survey, while cloud applications are maturing beyond CRM Continue Reading
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E-Zine
18 Feb 2019
When is it best to stick with paper?
In this week’s Computer Weekly, sometimes going digital is not necessarily the best thing to do – we weigh the pros and cons of paper versus technology. Our new buyer’s guide examines the challenges of asset management as you move IT infrastructure to the cloud. And we look at the growing role of software developers in the future of networking. Read the issue now. Continue Reading
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News
18 Feb 2019
Chief data officer role now well-entrenched, says Gartner
Three out of five chief data officers in a Gartner study reported an increase in headcount, though few are measuring the value of their data assets Continue Reading
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News
14 Feb 2019
CIO interview: Neil Holden, IT director, Halfords Group
Motoring and bicycles retailer is growing its use of cloud, expanding on data analytics and exploring new technologies such as artificial intelligence Continue Reading
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E-Zine
12 Feb 2019
The Met Office storms ahead on data analytics
In this week’s Computer Weekly, we find out how the Met Office takes 2TB of weather data every hour and turns it into useful business insight. We examine whether Amazon’s presence in the retail market is putting off other retailers from using its public cloud services. And we look at the new 802.11ax wireless networking standard and analyse the benefits for enterprise IT. Read the issue now. Continue Reading
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Conference Coverage
11 Feb 2019
IBM Think 2019 coverage: Spotlight on data and AI analytics
This guide compiles news, analysis and trend stories from IBM Think 2019 and before the conference, focusing on IBM's AI, advanced analytics and data management technologies. Continue Reading
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E-Zine
07 Feb 2019
CW Benelux: Google helps Dutch schools to teach computer skills
A programme in the Netherlands to help primary schools provide computational thinking and programming, developed with financial support from Google, is well on schedule. Also read about four Russians’ attempted hack into the networks of the Organisation for the Prohibition of Chemical Weapons in The Hague, and how Dutch delivery company PostNL is making savings by using robotic technology to automate administrative tasks. Continue Reading
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Feature
06 Feb 2019
West Midlands Police turns to predictive analytics
Force is developing a system to identify potential perpetrators of violent crime and aims to target resources – but how viable is the system and what are the challenges? Continue Reading
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News
05 Feb 2019
Civil liberties groups to challenge bulk surveillance and intelligence sharing in Strasbourg
Coalition of campaigning groups wins the right to challenge the UK’s use of bulk surveillance powers, which allows suspicionless surveillance of the population and sharing of intercepted data with overseas intelligence agencies, in European Court of Human Rights Continue Reading
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05 Feb 2019
Southern Water’s centralised data team geared for silo busting
Southern Water has centralised its data specialists and overhauled its data management and business intelligence technology to support business decision-making at scale Continue Reading
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E-Zine
05 Feb 2019
Technologies to support deep learning
In this week’s Computer Weekly, we look at the key technologies needed to support deep learning and artificial intelligence applications in your organisation. We hear about Southern Water’s data management overhaul and the benefits achieved from centralising its data specialists. And we examine best practice in managing large-scale Docker implementations. Read the issue now. Continue Reading
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News
05 Feb 2019
BBC seeks to increase younger audience through data analytics
The BBC’s head of product, Rebecca Salsbury, talks about the broadcaster’s work to improve its use of data analytics to attract more young viewers Continue Reading
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News
01 Feb 2019
Innocent people arrested following surveillance blunders, IPCO reveals
Interception of communications commissioner Adrian Fulford warns of “grave” repercussions for people wrongly identified as suspects due to errors made when government bodies access email, phone and telephone data Continue Reading
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News
31 Jan 2019
Government launches data trust programme
Digital secretary Jeremy Wright sets out plans for scheme using data sharing to tackle global challenges such as illegal wildlife trade and food waste Continue Reading
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News
30 Jan 2019
IBM Project Debater crowdsources to boost its AI, NLP skills
Project Debater, an IBM AI system, creates viewpoints with the help of people who type in arguments on topics. That may also help drive future business uses. Continue Reading
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News
30 Jan 2019
NatWest opens academy to teach staff the power of data
Bank tools up its employees with the data skills required to offer customised products for customers Continue Reading
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News
29 Jan 2019
IT leaders grapple with workforce skills gap as they deploy AI and digital technology
Organisations will have to find new ways of reskilling their workforce as they get to grips with artificial intelligence and other digital technologies. CIOs also need to keep their skills updated if they are to succeed Continue Reading
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Blog Post
23 Jan 2019
Using business intelligence tools to prevent team burnout
This is a guest blogpost by Andrew Filev, founder and CEO, Wrike. Since no business wants to leave money on the table, it’s tempting to try to squeeze as much productivity as possible out of your ... Continue Reading
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News
22 Jan 2019
XL Axiata teams up with Tibco in data science initiative
The Indonesia telco’s data scientists will be provided with data science tools from Tibco to uncover customer insights and improve network planning, among other goals Continue Reading
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Feature
22 Jan 2019
Tableau CEO Adam Selipsky talks strategy
Tableau’s CEO, Adam Selipsky, talks strategy and business intelligence trends with Computer Weekly. He asserts enterprise relevance for Tableau, predicts BI tools consolidation and a ubiquitous user base for analytics Continue Reading