CW500: How can social networking be an integral part of a company’s IT strategy?
Date: May 27, 2010Social media is revolutionising the way people interact online, and as such presents many opportunities for IT leaders to help their organisations engage with customers, to improve internal collaboration, and to develop their own profile to help boost their career. But how should CIOs makes the most of those opportunities?
Computer Weekly editor in chief Bryan Glick talked to BT chief scientist JP Rangaswami, formerly global CIO at Dresdner Kleinwort and CIO of BT Global Services. JP talked about how social networking can become an integral part of a company’s IT strategy, how these tools can help acquire and engage customers, and how IT leaders can use them to build their “personal brand” and contact network.
