Gartner recommends that enterprise architects ensure their IT strategy fits in with the needs of the business.
This may seem obvious, but when IT and business goals are not aligned, resultant problems include non-technical people trying to make technical decisions while enterprise architects become too reactionary and tactical in response to projects.
To overcome this, Gartner recommends that enterprise architects get involved in the development of the business context and engage jointly with other employees in the business architecture. This is harder than it seems.
In this video Brian Burke at Gartner explains how enterprise architects and chief financial officers can and should collaborate.