Computer Weekly & FT video debates: IT and the customer
Date: Jan 31, 2012In a series of video debates, Computer Weekly and the Financial Times invite a panel of experts to discuss business and IT issues.
In this video on how IT is changing customer relations, Mark Goldman, divisional director of central retail at Nationwide Building Society, and John Clarke, former Nokia CIO and now a consultant at the Boston Consulting Group, join Computer Weekly editor in chief Bryan Glick and FT technology correspondent Maija Palmer, to discuss how technologies such as the web and social media are improving the ways that companies engage with their customers - and the pitfalls they should avoid.
The debate covers the role of IT in customer service, the impact of social networking, how technology can improve loyalty, and issues around privacy of customer data.
