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CW500: Hugo Pinto, digital and social media consultant

With the economy picking up, organisations need to embrace being digital by default. Organisations are beginning to realise that being digital does not mean getting rid of the call centre, and it does not always mean keeping costs low either. Businesses should begin to put the customer at the heart of the business process to ensure that customer experience is top priority.

In this CW500 video, Hugo Pinto, digital and social media consultant,  discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.

Read more about digital customer engagement here.

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