We herded together the great and the good of the web industry at Le Web in Paris this week and asked them this really important question: what will be the biggest development in the real time web in 2010?
Some of the stars included in the video are:
Robert Scoble, Marissa Mayer, Chris Brogan, Tobias Peggs, Nick Halstead, Sarah Blow, Basheera Khan
We then edited their answers into this great little video package. Hope you enjoy.
Photos of Marissa Mayer by Earcos on Flickr.
Read the full transcript from this video below:
Stars of Le Web tell us what is the next big thing in the real time web
James Garner: Hello. Welcome to The Web in Paris, a conference
all about the real-time web, this incredibly fast growing area
of the tech industry. We thought we would talk to delegates
and ask them what they think is going to be the biggest
development in the real-time web, in 2010.
Chris Brogan: In 2010, the real-time web is going to adopt better filters.
It is going to allow us to filter by proximity and filter by subtracting
the things we are less interested in. We will stop following
so much by person, and we will start following more by
ideas, thoughts, locality, and geoproximity.
Tobias Peggs: I think that 2009 has seen the validation of real-time search;
it is now on the front page of Google. 2010 is all about
monetizing real-time search. Traditional ways of SEO
and SEN just do not work when it comes to the
real-time web. We need to come up with new ways to do
that, new ways to help monetize those systems.
Robert Scoble: The localization is really big. Gowalla just got
funded today for $8 million, and you are seeing Foursquare
explode all over the world, that certainly feels like what is
hottest right now. You are seeing that we are doing live
HD video now, which is stunning, that was not possible a year,
maybe two years ago. Twitter continues becoming more and
more important every day, you are seeing that evolve.
Facebook has passed 350 million users, and not
going to slow down anytime soon.
Basheera Khan: I think in 2010, we are going to start seeing
two areas of convergence. We are going to see the real-time
web being expressed in mobile commerce, so very easily
made transactions, but for very small amounts. At the same
time, we are going to see people adding on to normal transactions,
charitable donations in various small amounts, and all of these
small amounts are going to add up to quite a lot of money being
donated towards social good through a confluence of the mobile
web, social networks, and various other entrepreneurial enterprises.
Nick Halstead: The biggest thing is going to be refinement. We have
seen 2009, Google taking something that was actually quite niche,
in terms of real-time, and making it part of the mainstream. It will
be how they take that, refine it, and take the content that is coming
from MySpace, Twitter, and Facebook, and working at how we
can actually make money from it. The big thing is going to be that
there is no point in having a real-time search unless the Google
and others can actually make money out of it. How can
we take that really fast, real-time trending and
actually get useful to the end-user, and useful to the
advertiser, to actually make some money from it?
Marissa Mayer: The fastest the rising search firm in 2009 is 'Twitter,'
behind Michael Jackson. I think that we will continue to see that
because it is a very useful way to communicate with your friends.
Also, as we are seeing now, searching is a very useful way,
in terms of finding out what is happening right now and what you do not know.
Dean Whitebread: I think the biggest threat in a real-time web will be
shaped by real events. In the UK, we got a national election
coming up, and let us face it, politicians are quite slow
on the uptake; they are not all Sarah Brown. I think that
is going to happen. 5 years ago, I was one a few bloggers
and podcaster who were covering the election, I ran Five.org,
because it was the 5th of 2005. I think that it is going to be
huge, and I think that we are a bit slow, we are behind the
Obama-centric Americans, but we learned from that. I think
European politics is going to start to use the live web, or the
real-time web as it is being called here, much more.
Sarah Blow: Real-time, in terms of search, is going to be
very much Twitter- based. It is going to be all
social media stuff, bringing in stuff from communities.
I think you will find that Facebook, Google, and
Bing will also have much better offering, in terms
of real-time search, with bringing in Facebook, blogs,
and that kind of thing. I think that is probably what
you are going to see with the majority of
real time stuff coming in. Thank you.