UKtech50 2015: The most influential people in UK IT - read all our coverage
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Customer experience is a key competitive battleground for businesses of any sector and technology led innovation is invariably at the heart of these initiatives. When truly innovative, customer experience optimisation can lead to higher conversion rates, greater loyalty and engagement, as well as better brand perception. In this video highlight from his UKtech50 talk, OgilvyOne CTO John Streit shares his insights into how the power of technology and data can make relationships between organisations and their customers much more valuable and effective.