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CW500: Chris Carey, independent consultant and former global insight director at Universal Music

Big data has been one of the buzzwords of the last couple of years, but sometimes the technology overshadows the reason analytics has become such a priority for business leaders. As firms gather more information about their customers, the successful companies will be those which use that data to improve understanding of their customers and to better engage with their needs. In this CW500 video, Chris Carey, independent consultant and former global insight director at Universal Music, talks to Computer Weekly editor in chief Bryan Glick about delivering better customer engagement in an increasingly digital world.

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