Women in IT: Belinda Parmar, Little Miss Geek

Belinda discusses how we can get girls to become part of the tech revolution and some of the challenges she discovered after spending a year with girls in schools.

Since its launch in June 2010, Belinda and her team have been consulting corporate clients on how to transform the way they sell to women in retail, advertising, social media and web content and are currently transforming the retail experience for women in Johannesburg. Little Miss Geek is the not-for-profit arm of the business, which is currently inspiring young women to become tech pioneers with their coding and games design workshops in London inner city schools. Belinda has spent over 18 years in marketing and advertising and has worked in some of the world’s most influential advertising agencies, including Saatchi & Saatchi, Ogilvy & Mather and Ogilvy Asia.





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