National Geographic is a 129-year old brand recognised around the world for its incredible storytelling around exploration and science, but it also harnessed the power of technology to become the world’s number one brand in social media with over 345 million daily fans and over six billion interactions per month. CTO Marcus East discusses the technology work that National Geographic is doing to enable its transformation into the digital age including using serverless computing, AI and augmented reality.
East has nearly 25 years’ experience of building innovative technology solutions around the globe. Half of his career has been spent working for major technology companies IBM and Apple, where he learnt how to build world-class technology; the rest working for various consumer-facing brands such as Comic Relief and Marks & Spencer. As CTO for National Geographic, he is responsible for the digital product and technology teams and has a mission to help re-engineer the organisation for the digital age.