UKtech50: Dave Ubachs, Procter & Gamble

Computer Weekly hosted an event in London to announce the UKtech50 list of the most influential people in UK IT. We invited 12 top IT leaders to share their great ideas for how to innovate with IT, influence the role of technology in their organisation, and inspire their peers. This video is one of a series of 12 with the speakers talking to the audience of over 100 IT leaders.

Dave Ubachs, UK CIO, Procter & Gamble, shares some of the learnings and insights from the inventors of brand management, Procter & Gamble, and trace the CIO route from backroom to boardroom.

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