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CWwomen: Marketing to women – Pretty Little Head

Jane Cunningham - Co-Founder, Pretty Little Head 

A tool-kit for marketing to women in male companies and categories.

A 15-minute whistlestop tour of how “masculine-thinking” companies and categories need to change in order to attract the increasingly lucrative female audience.

As part of Computer Weekly’s 2014 list of the most influential women in UK IT, a number of speakers discussed how both male and female IT professionals are in a prime position to encourage more people of all ages and both sexes into the sector.

In this video from Computer Weekly’s Women in IT event, Jane Cunningham talks about marketing to women, the current skills crisis in the technology industry, and recruiting skills for a more diverse base into enterprises.  

You can also read more about women in the IT sector in this report from Computer Weekly and Mortimer Spinks, or take a look at the UK's rising stars in the industry.

 

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