Users say no to technology giants



Most Big Question respondents do not think that they will have to rely on giant combines like AOL/Time Warner to deliver effective e-business...



Most Big Question respondents do not think that they will have to rely on giant combines like AOL/Time Warner to deliver effective e-business strategies.

Asked whether they would have to do deals with mega-portals to guarantee that their e-business content was accessible, 55% of Big Question respondents said they would not have to, while 26% said they would and 19% said they didn't know.

One respondent said: "We are already an effective e-business company, they (AOL/Time Warner) are actually using us!

Another said, "No, I do not think my company's top management would recognise a mega-portal if it fell onto their feet."

One non-retail company thought that what AOL/Time Warner will be offering would not be relevant.

But Jonathon Chevallier, a director at Druid, did not agree with the majority. He said: "The AOL/TimeWarner deal marks the arrival of e-business in the mainstream.

"This transaction marks the beginning of a move away from pure-play dotcom businesses to a more mixed 'brick-and-click' environment - using the best of established bricks-and-mortar businesses with leading internet thinking and execution."

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