...identity to customers using compatible high security browsers -and customers are able to confirm this identity before trustingsites. This opportunity comes as a result of the greatest development in the Web's secure backbone in over 10 years...
http://www.bitpipe.com/detail/RES/1216055646_545.html?asrc=RSS_BP_KABPECOMMERCE
...poor). Yahoo's TrustRank tried to deal with that issue by using a set of seed sites (DMOZ, etc) and then trustingsites that those seed sites linked to, and the sites that those trusted sites linked to - etc. etc in a trickle-down...
http://sphinn.com/story/109256