The firm's fifth annual global innovation spending analysis found that, although spending on R&D has risen in the UK, the country is being outstripped elsewhere. Booz warned that this could have an effect on future UK innovation, particularly as business starts to pick up after the recession.
http://www.v3.co.uk/v3/news/2252070/top-firms-skimp
...should marketing be any different? Gone are the days when marketers could rely on gut feelings alone to make decisions. Topfirms are making heavy use of data for customer engagement through segmentation, customer profiling, and multi-channel initiatives...
http://www.crmbuyer.com/rsstory/68624.html