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All ResultsResults from Computer Weekly - TARGETED MARKETING

Google in targeted marketing rules talks
...Register | Login Google in targeted marketing rules talks Ian Grant ...upside of behaviour-based targeted marketing is that it should be relevant...decision to opt in to receive targeted marketing data, with opt-out as the... http://www.computerweekly.com/Articles/2009/02/20/234208/Google-in-targeted-marketing-rules-talks.htm
Google in targeted marketing rules talks
...Register | Login Google in targeted marketing rules talks Ian Grant ...upside of behaviour-based targeted marketing is that it should be relevant...decision to opt in to receive targeted marketing data, with opt-out as the... http://www.computerweekly.com/Articles/2009/01/15/234254/Google-in-targeted-marketing-rules-talks.htm
CIOs look to context-aware computing for growth
...information to provide a wide range of benefits from increased associate activity to better customer intimacy and better-targeted marketing," she said. QHS5-replace.version.label http://www.computerweekly.com/Articles/2009/09/28/237883/cios-look-to-context-aware-computing-for-growth.htm
US online advertisers scramble to avoid new privacy legislation
...for using technologies such as Phorm which track online users' browsing habits and then use the information for targeted marketing campaigns. This form of advertising has raised privacy concerns because it leads to the creation of large databases... http://www.computerweekly.com/Articles/2009/07/03/236753/us-online-advertisers-scramble-to-avoid-new-privacy.htm
Follow the money - Honey
...line advertising, pop-ups and a myriad of exciting offers. They are the peeps who understand database mining, targeted marketing and all the things that early adopters dreamt of. The leader of this pack is of course Google. This morning... http://www.computerweekly.com/blogs/it-collaboration-technology-blog/2008/09/follow-the-money-honey.html
Targeted web marketing tempts consumer backlash
...to share personal details. In the US, the Federal Trade Commission issued guidelines for the use of behaviour-targeted marketing. In the UK, the Internet Advertising Bureau has been discussing how best to do it here. Why should CIOs care... http://www.computerweekly.com/Articles/2009/03/12/235251/targeted-web-marketing-tempts-consumer-backlash.htm
Standard Life Bank rolls out CRM software to up sales calls
...software to improve the organisation of thousands of customer contact details. The company will also produce targeted marketing campaigns based on customer profiles which are now centrally organised in contact and account management software... http://www.computerweekly.com/Articles/2007/07/10/225438/Standard-Life-Bank-rolls-out-CRM-software-to-up-sales.htm
Business intelligence applications
...customer profiles that incorporate demographic, psychographic, and behavioral data about each individual. Targeted marketing: Knowledge of a set of customer likes and dislikes can augment a marketing campaign to target small clusters of... http://www.computerweekly.com/Articles/2007/04/20/223345/Business-intelligence-applications.htm
Analytics software moves centre stage at Royal Shakespeare Company
...attendees, and significantly earlier sell-outs for London bookings. The improvements were helped by the design of targeted marketing programmes. Following the creation of a new audience database, the KXEN software was used to identify specific... http://www.computerweekly.com/Articles/2008/01/17/228962/Analytics-software-moves-centre-stage-at-Royal-Shakespeare.htm
IT greats: The soft machine at the heart of IT
...an individual or company. As well as reducing duplication, this has enabled firms to identify opportunities for targeted marketing and cross-selling of products. Your big names Outside the main choices for greatest software, the most popular... http://www.computerweekly.com/Articles/2006/10/31/219523/it-greats-the-soft-machine-at-the-heart-of-it.htm
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All ResultsNews and blogs from the web - TARGETED MARKETING

Analytics Software increases targeted marketing efficiency.
...Release Trade Associations Small Business Support MEP Advertisement Analytics Software increases targeted marketing efficiency. February 20, 2009 - Aperio customer interaction and BPM solution delivers features to drive multichannel... http://news.thomasnet.com/fullstory/555816
Aspect Contact Center: Unplugged Blog » Blog Archive » The Value of Customer Segmentation
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Add to cart: Targeting the right customers requires marketing/supply chain synchronization
L2 enhances targeted marketing with geolocation feature
Service Oriented Architecture (SOA) - Realizing the Strategic Promise of SOA Requires Master Data
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All ResultsOther content from the web - TARGETED MARKETING

SAS | Business Intelligence Software and Predictive Analytics
...Information Management Using the advanced analytics capabilities of SAS, Willliams-Sonoma saves millions through targeted marketing. More... More Customer Success Featured Products & Solutions Interested in an Analytics Starter Package... http://www.sas.com/
Customer Profiling Improves Targeted Marketing, Site Selection and Nework Optimization
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REAL TIME TARGETED MARKETING
Leon's Restaurant Implements MacroSolve's DineInsight Branded Mobile App to Stay in Touch With
accounting web design - IIMS - targeted marketing, search engine optimization services
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