...Main Building Loyalty is a Great Way to Compete By tony.berk on November 19, 2009 2:59 PM SJ AB, the Swedishrail operator, knew competition was coming, since the market was being deregulated. So what did they do? They instituted...
http://blogs.oracle.com/crm/2009/11/building_loyalty_is_a_great_wa.html
...interesting actually... example: SwedishRail Social Marketing iPhone App ...program to purchase items from SwedishRail including tickets that are not...public or semi-public scrutiny. SwedishRail then gets all this new data about...
http://blogs.oracle.com/crm/