... Email tip: Pronouns in the subjectline are in the eye of the beholder...with pronouns like me or you in the subjectline tend to be harder to understand...is a generalization of choosing a subjectline that is meaningful to the recipient...
http://blogs.msdn.com/oldnewthing/archive/2008/06/12/8592385.aspx
...Marketing 3 Sphinn It! Email Marketing Crumb: The SubjectLine Guideline Avatar Posted By: HarryWatson00 5 hours... Category: Online Marketing What makes a good subjectline? Are length, brevity and personalization the keys...
http://sphinn.com/story/121014