...number one spot a few years ago, the company had to ask itself some painful questions. A major problem area was in-storepromotions. "We wouldn't talk to our suppliers about the details," says central supply chain manager Dave Simister...
http://www.computerweekly.com/Articles/2001/08/30/182079/scm-close-knit.htm
... Traditional coupons are distributed to a predetermined set of recipients through newspapers, direct mail or in-storepromotions, giving a merchant some control over their targeting. Online coupons, however, are very different and require...
http://www.ecommercetimes.com/rsstory/68808.html
...and Optimost’s multivariable testing technology across contact center scripts, email, voice recordings, in-storepromotions, and on the web in order to identify the most compelling set of content to use for each customer interaction...
http://www.itbinternet.com/pr/28530