...by 2012, businesses will be spending a third of their application budget on subscription products, as opposed to productlicences. The firm also believes forward-thinking businesses will start buying their IT infrastructure as a service...
http://hardware.silicon.com/desktops/0,39024645,39169887,00.htm
...user experience. Users can also personalise their accounts to determine the information they receive, and manage productlicences on-line. PRODUCT STRATEGY The target market for BRMS is both horizontal and vertical, and takes in the...
http://www.ilog.com/brms/media/Butler_JRules_65.pdf