...connotations "When you look historically, the names that succeed are those that are easy to remember. There are three mainsearch engines that people know - Google, Yahoo! and MSN. All are similarly short words," says Josh Krichefski, of digital...
http://news.bbc.co.uk/2/hi/uk_news/magazine/8082647.stm
...placed on its Bing search engine, although they displayed on a separate page that is not directly integrated into the mainsearch results. Yahoo will join Google witih integrated results as of Thursday, said Larry Cornett, vice president...
http://www.webmasterworld.com/yahoo_search/4040883.htm