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Corporations failing to brand themselves online, say Accenture
...overlooked by most corporations. "We have identified the characteristics that affect brand experience," said Jeffrey Merrihue, chief executive of Accenture Marketing Sciences. "Companies can get a greater return from their marketing and... http://www.computerweekly.com/Articles/2007/08/01/225954/Corporations-failing-to-brand-themselves-online-say.htm
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[$$] United We May Stand (at The Wall Street Journal Online)
...mit.edu/smr/issue/2006/fall/09/ The Continuing Power of Mass Advertising By Paul F. Nunes and Jeffrey Merrihue (Winter 2007) The author's research on trends in marketing spending and consumer attitudes about advertising... http://online.wsj.com/article/SB121018834137874437.html?mod=yahoo_hs&ru=yahoo
Accenture Newsroom: Accenture Completes Acquisition of Maxamine
Marketing Return on Investment (MROI): Maximizing Marketing Investment – Article from Accenture
Accenture Newsroom: New Accenture Offering, Website Evaluator, Identifies Websites Delivering Best
Accenture Newsroom: Accenture to Acquire Maxamine and Memetrics, Expanding Digital Marketing
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Accenture Newsroom: Accenture Completes Acquisition of Maxamine
...help them measure and maximize the effectiveness of their marketing communications across media channels,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences. Stephen Kirkby, Ph.D., a founder of Maxamine, said, “We’re... http://newsroom.accenture.com/article_display.cfm?article_id=4647
Winning the global challenge
Accenture Newsroom: New Accenture Offering, Website Evaluator, Identifies Websites Delivering Best
Accenture Newsroom: Accenture to Acquire Maxamine and Memetrics, Expanding Digital Marketing
Accenture Newsroom: Accenture Launches Media Audit and Optimization Service to Help U.S. Companies
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