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Corporations failing to brand themselves online, say Accenture

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| www.computerweekly.com
| 01/08/2007

...overlooked by most corporations. "We have identified the characteristics that affect brand experience," said Jeffrey Merrihue, chief executive of Accenture Marketing Sciences. "Companies can get a greater return from their marketing and... http://www.computerweekly.com/Articles/2007/08/01/225954/corporations-failing-to-brand-themselves-online-say.htm

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[$$] United We May Stand (at The Wall Street Journal Online)

News
| online.wsj.com
| 12/05/2008

...mit.edu/smr/issue/2006/fall/09/ The Continuing Power of Mass Advertising By Paul F. Nunes and Jeffrey Merrihue (Winter 2007) The author's research on trends in marketing spending and consumer attitudes about advertising... http://online.wsj.com/article/SB121018834137874437.html?mod=yahoo_hs&ru=yahoo

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We Found Jeffrey Merrihue

Instant-Address, Phone, Age & More. Jeffrey Merrihue - Search Free Now.www.Intelius.com

We Found Jeffrey Merrihue

Instant-Address, Phone, Age & More. Jeffrey Merrihue - Search Free Now.www.Intelius.com

We Found Jeffrey Merrihue

Instant-Address, Phone, Age & More. Jeffrey Merrihue - Search Free Now.www.Intelius.com

We Found Jeffrey Merrihue

Instant-Address, Phone, Age & More. Jeffrey Merrihue - Search Free Now.www.Intelius.com

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The CRM Project

... Press Releases MRI Bookstore Jeffrey Merrihue Partner Accenture Jeffrey Merrihue is a Partner in Accenture’s Customer...from Babson College. All Papers from Jeffrey Merrihue: Marketing by the Numbers: How to... http://www.crmproject.com/authors.asp?a_ID=837

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Revolution in Marketing Resource Allocation

Marketing by the Numbers: How to Optimize Marketing ROI

The CRM Project

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