...refer to the language as CFML more consistently. This lends toward becoming a more non-proprietary platform, which gainstrust from developers who prefer not to get locked into proprietary technologies. Overall I think it's a great thing...
http://corfield.org/blog/index.cfm/do/blog.entry/entry/Is_Choice_A_Good_Thing
...designed to bring the masses in — although there are very effective promotional components to that concept. The guest gainstrust in you and your sincerity over time. In the book “Engaging Customers in e-Business” authors Jeffery Farriss and Laura...
http://www.rrgconsulting.com/hear_me_out.htm