...up, with some middle-out, or something like that. None of this “big bang” stuff. Business units will build focused, ROI-generating projects which eventually percolate to their neighbors across the enterprise. Then a critical mass...
http://blogs.zdnet.com/service-oriented/?p=2306
...investments with Customer Relationship Management. Avoid any wishing and hoping of better results by developing business-focusedROI criteria to enable, define, measure, and analyze the impact of small business CRM. Setting realistic goals, which...
http://www.salesboom.com/whitepapers/sb_whitepaper_insurancecrm.doc