Social is not new, businesses have known about social for a long time. It's the greater access that we now have (potentially) to learn more about how to do stuff well through collaboration that we are excited about - or we should be.
http://www.computerweekly.com/blogs/enterprise-social-software
...going to be focusing on cost-efficient solutions to increase business efficiency. And that's the key promise of enterprisesocial software - to unlock the knowledge in your staff, and increase collaboration across the business. These are make...
http://www.computerweekly.com/blogs/enterprise-social-software/adam/2008/10/