...to promote their primary business - which is advertising. Search, mail, chrome, and many other initiatives are directlyrelated to the accumulation of data to provide more targeted advertising and enhancing the experience a user has when interacting...
http://news.cnet.com/8301-30685_3-10395355-264.html
...IT solutions to business outcomes. In the case of The Co-operators, the cost of supporting the email system is directlyrelated to its workforce and those generating revenue for the company. Finally, The Co-operators case study illustrates...
http://www-03.ibm.com/services/ca/en/cfo/documents/wp_fnal_cg28n.pdf