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All ResultsResults from Computer Weekly - DIRECT MARKETING

Government's Twitter spin proves costly
...against recognised industry benchmarks" from centralised buying. It also claimed £50m in savings in publications, direct marketing and events. Spending on advertising was up 35% to £211m, but adspend dropped as a proportion of COI's overall... http://www.computerweekly.com/Articles/2009/07/20/236962/spin-doctors-double-twitter-bill.htm
Towards realistic regulatory frameworks for Identity
...healthcare) - freight forwarding (land, sea and air: local, national and global) and, of course, - direct marketing: in all its forms: now including the Internet. Central to the sustainability, not just acceptability but whether... http://www.computerweekly.com/blogs/when-it-meets-politics/2009/11/towards-realistic-regulatory-f.html
Three-quarters of European firms to expand CRM projects this year, says Gartner
...remained in place," said Gartner analyst Chris Pang. "It was clear that many projects such as implementation of direct marketing tools, customer analytics, and customer service and support capabilities are too strategically or tactically important... http://www.computerweekly.com/Articles/2009/01/29/234498/three-quarters-of-european-firms-to-expand-crm-projects-this-year-says.htm
Subject or Citizen: the G20
...Identrust), Notaries (e.g. Global Trust Centre), the mobile operators (e.g. Vodafone) and, of course, direct marketing: in all its forms: now including the Internet. 4) that central to the sustainability, not just acceptability... http://www.computerweekly.com/blogs/when-it-meets-politics/2009/03/subject-or-citizen-the-g20-cle.html
Credit firm insists insider selling customer data is no security concern
...misappropriated and sold consumer information to a data broker who in turn sold a subset of that data to a limited number of direct marketing organisations. The incident does not involve any outside intrusion into or security compromise of Certegy's IT... http://www.computerweekly.com/Articles/2007/07/06/225375/credit-firm-insists-insider-selling-customer-data-is-no-security.htm
DVLA denies selling data to Castrol
...week advertising campaign on the fourth day after being alerted by the media. That information may not used for direct marketing purposes, the DVLA said in a statement. "As soon as we became aware that vehicle information had been used... http://www.computerweekly.com/Articles/2009/09/29/237906/dvla-denies-selling-data-to-castrol.htm
Gordon Brown
...advertising agencies and affiliate marketing sectors like direct marketing and mobile marketing is under the cosh through a...services such as advertising, public relations and direct marketing. Regulatory frameworks - to deliver an open... http://www.computerweekly.com/Articles/2009/01/16/234257/Gordon-Brown39s-hi-tech-lottery-towards-a-digital.htm
Using business intelligence to steer through the recession
...management specialist Ariba, which it says has led to significant savings. BA also attributed the streamlining of direct marketing campaigns and the recent thwarting of a fraud involving bogus travel agents to business intelligence software. ... http://www.computerweekly.com/Articles/2009/07/30/237111/using-business-intelligence-to-steer-through-the-recession.htm
A brave new online world
...Business model: Sell 'name' direct, regular clients, can buy globally. Strengths: Familiar brand, Offer CRM/direct marketing to preferred clients. Weaknesses: What is the consumer experience? Distribution/cost issues, low barriers... http://www.computerweekly.com/Articles/2001/12/06/184236/a-brave-new-online-world.htm
Database Security - Facts are stubborn things, but statistics are more pliable
...and sold consumer information to a data broker who, in turn, sold a subset of that data to a limited number of direct marketing organizations." You'll need decent internal management processes to avoid that scenario. But that's another... http://www.computerweekly.com/blogs/stuart_king/2007/11/database-security-facts-are-st.html
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SPSS Releases PASW Direct Marketing
...News Posts » SPSS Releases PASW Direct Marketing Votes for this article ...bookmark SPSS Releases PASW Direct Marketing Wednesday, August 19, 2009...solutions, recently released PASW Direct Marketing that guides and automates... http://www.dashboardinsight.com/news/news-posts/spss-releases-pasw-direct-marketing.aspx
Internet Direct Marketing Application Game Palm Software .net Application Development
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Sage Direct Marketing White Paper
...invested) $27 The Age Of Direct Marketing With countless distractions...away from traditional outlets, direct marketing has become a valuable way...leader in providing high-end, direct marketing solutions. As your strategic... http://sage.channelmark.net/Telemarketing_The%20Myth.pdf
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Direct Marketing IT jobs in South East
Direct Marketing Winsâ ¦.with Enterprise Campaign Management
Welcome Aero-Direct Marketing
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