Results for the tag, crm investment.

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...patterns. "Just because times are tough and budgets are being cut, companies should not think that means no CRM investment," said Scott Nelson, managing vice-president at Gartner. "Companies need to think in terms of spending... http://www.computerweekly.com/Articles/2009/05/26/236171/five-ways-to-save-on-crm.htm
Register | Login CRM investment continues despite dissatisfaction Warwick Ashford Tuesday 17 July 2007 12:00 Many companies believe their investments... http://www.computerweekly.com/Articles/2007/07/17/225589/crm-investment-continues-despite-dissatisfaction.htm
...off. Learning from the mistakes of over-ambitious projects, UK firms are taking a more pragmatic approach to CRM investment, according to research by Pierre Audoin Consultants (PAC). This time round the emphasis is no longer on optimising... http://www.computerweekly.com/Articles/2006/09/11/218355/crm-returns-to-it-agenda.htm
...7 March) to be a well presented case for considering CRM as a service. But so important to consider in any CRM investment, is the means by which you will ensure the quality of your customer data behind the system. Bad data is most often... http://www.computerweekly.com/Articles/2006/03/22/214941/your-shout-public-service-it-tech-tallk-in-the-boardroom.htm
...with data relating to customers that did exist. Luckily, it had not yet relied on that data to support an expensive CRM investment. Ed Wrazen is vice-president of operations EMEA at data quality specialist Trillium Software http://www.computerweekly.com/Articles/2004/05/19/202400/Clean-up-your-dirty-data-or-pay-the-price-with-failed-CRM.htm
...customer data analysis," he said. In an attempt to resolve this problem, Meta has devised an ROI model that maps CRM investment to an overall change in business performance via technology and process changes. This form of ROI modelling allows... http://www.computerweekly.com/Articles/2002/12/05/191390/uk-firms-are-getting-crm-all-wrong.htm
...by 5%, continuing a trend shown by previous reports Banks and telecoms companies give the highest priority to CRM investment, while manufacturing and retail give it least priority. Overall, just over 33% of respondents said CRM receives... http://www.computerweekly.com/Articles/2003/03/06/192904/Larger-companies-still-failing-to-see-payback-from-their-CRM.htm
...need to secure the support of its staff and change the culture of its business if it was to get full value from its CRM investment. “A lot of financial firms have struggled to get value out of CRM,” he said. “Staff need to know why they... http://www.computerweekly.com/Articles/2003/09/25/197475/nationwide-completes-10m-crm-project.htm
...generated voice that tells them sarcastically how much you value their custom. It is easy to prove ROI on a CRM investment if it boosts sales, but a lot more difficult to prove that it boosts profits through customer retention. It is far... http://www.computerweekly.com/Articles/2001/06/25/180897/theres-more-to-crm-than-pushing-buttons.htm
...Consulting suggests that being selective in where the CRM investment goes, can pay off the best (see boxCRM successes...found that only five out of 54 possible points of CRM investment across sales, service and marketing had any real... http://www.computerweekly.com/Articles/2000/07/13/175484/bracing-for-a-huge-front-end-impact.htm

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