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...serving technology. The US Federal Trade Commission has issued guidelines on the issue, as has the UK Internet Advertising Bureau (IAB). Those complying with the IAB's guidelines include AOL, Google, Microsoft/MSN and Yahoo, while those... http://www.computerweekly.com/Articles/2009/11/03/238385/ec-threatens-uk-with-legal-action-over-online-privacy.htm

...the first half of the year. Advertisers £1.64bn spent on TV advertising in the same period. The Internet Advertising Bureau (IAB) report also showed the technology industry is the biggest online advertising spender, accounting for 19... http://www.computerweekly.com/Articles/2009/09/30/237926/online-advertising-overtakes-tv-for-the-first-time.htm

...Federal Trade Commission issued guidelines for the use of behaviour-targeted marketing. In the UK, the Internet Advertising Bureau has been discussing how best to do it here. Why should CIOs care? Firstly, the Data Protection Act places... http://www.computerweekly.com/Articles/2009/03/12/235251/targeted-web-marketing-tempts-consumer-backlash.htm

...of sites collecting personal information so they can opt out of all these schemes. In January, the Internet Advertising Bureau announced it was co-ordinating the proposals to allow online organisations to self-regulate on behaviour tracking... http://www.computerweekly.com/Articles/2009/02/16/234826/us-privacy-groups-unhappy-with-new-online-ad-rules.htm

...criticism from an industry group led by the Interactive Advertising Bureau, said such a requirement would make the Internet...solution," it said. Last month, the Interactive Advertising Bureau, an Internet industry group, called for amendments... http://www.computerweekly.com/Articles/2002/04/18/186578/eu-employers-call-for-cookie-rethink.htm

...and educate consumers about behavioural marketing, said Nick Stringer, head of regulatory affairs at the Internet Advertising Bureau, which is coordinating the process. Firms in the discussion include: Technology firms Google, Yahoo, Microsoft... http://www.computerweekly.com/Articles/2009/02/20/234208/Google-in-targeted-marketing-rules-talks.htm

...preserve commercial choice and educate consumers, said Nick Stringer, head of regulatory affairs at the Internet Advertising Bureau, which is co-ordinating the process. Firms in the discussion include: technology firms Google, Yahoo... http://www.computerweekly.com/Articles/2009/01/15/234254/Google-in-targeted-marketing-rules-talks.htm

...trying to deplete the ad budgets of rivals by generating multiple clicks on the ads. The US-based Interactive Advertising Bureau (IAB) and the Media Rating Council are teaming up with Google, Yahoo, Microsoft, Ask.com, LookSmart and... http://www.computerweekly.com/Articles/2006/08/03/217399/Search-companies-and-advertisers-join-forces-over-click.htm

...group, led by the Interactive Advertising Bureau (IAB), said UK and European...content. The Interactive Advertising Bureau, a non-profit organisation... This, the Interactive Advertising Bureau said, would force many commercial... http://www.computerweekly.com/Articles/2002/03/21/185931/proposed-cookie-law-will-lead-to-business-meltdown-experts.htm

...of all US internet advertising categories in 2003, according to a report published in April by the Interactive Advertising Bureau and conducted by PricewaterhouseCoopers. Keyword search revenue made up 15% of online advertising revenue in... http://www.computerweekly.com/Articles/2004/08/20/204618/Google-has-a-strong-first-day-of-trading.htm

All Other Computer Weekly Results

...this News Feed Ç Interactive Advertising Bureau to be Established in Singapore...Singapore-based Interactive Advertising Bureau is to be established by a group...Singapore-based Interactive Advertising Bureau. Ç Interactive Advertising... http://www.prweb.com/releases/digital-advertising/iab-singapore/prweb2507774.htm