Campaign launched to get teens interested in IT

A new campaign has been launched to get more teenagers interested in IT.

A new campaign has been launched to get more teenagers interested in IT.

Numbers of students taking IT at university at A-level have plummeted in the past few years, leading to a shortage of applicants for many IT jobs.

The campaign aims to show teenagers the variety of jobs on offer, and help them understand what IT-related degrees could teach them.

The campaign, called BigAmbition, is run by e-skills, the IT sector skills council.

The campaign's website contains interactive tools designed to increase interest in IT and there are videos of IT professionals from companies such as British Airways, BT and Myspace.

The site also aims to explain the variety of degree courses on offer. It splits courses into four "families" to help students better understand their options.

To launch the campaign, e-skills is running a competition for one student to win a week's work experience at ITV in London.

Karen Price, chief executive of e-skills, said, "The next generation of IT professionals has a huge role to play in terms of UK competitiveness. The sector is large and growing - we need 141,000 new IT professionals every year.

"Young people really enjoy using technology in their everyday lives and BigAmbition is full of information about how they can build on that interest with a variety of exciting, well-paid careers in the IT sector."

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