Network managers hit by web traffic overload

Research by internet infrastructure solutions provider Zeus Technology has revealed dramatic increases in traffic are overloading...

Research by internet infrastructure solutions provider Zeus Technology has revealed dramatic increases in traffic are overloading company Internet infrastructures, impacting the critical sales periods.

Zeus said that 86% of global companies had seen a growth in traffic over the past year, with the majority of this linked to greater website usage. Websites seem to be operating in an increasingly unforgiving world: only 19% of companies felt that downtime was acceptable internally, a response mirrored by consumer behaviour in abandoning sites if slow or unavailable.

“Resilience has always been critical to operating a successful web infrastructure but over the past year the stakes have got a lot higher,” said Steve Palmer, vice-president of marketing at Zeus Technology.

“This research shows that the combination of massive increases in traffic and zero tolerance of downtime adds up to a major problem for network managers. This is particularly true of the critical Christmas season, with major websites taking an average of £1.5m a day in orders. This equates to a loss of £62,500 per hour of downtime – not a Merry Christmas for retailers.”

As well as greater website activity (78% of those surveyed), other factors increasing traffic included web services implementations (60%), e-mail (57%) and SSL-encrypted traffic (43%).

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