Research by internet infrastructure solutions provider Zeus Technology has revealed dramatic increases in traffic are overloading company Internet infrastructures, impacting the critical sales periods.
Zeus said that 86% of global companies had seen a growth in traffic over the past year, with the majority of this linked to greater website usage. Websites seem to be operating in an increasingly unforgiving world: only 19% of companies felt that downtime was acceptable internally, a response mirrored by consumer behaviour in abandoning sites if slow or unavailable.
“Resilience has always been critical to operating a successful web infrastructure but over the past year the stakes have got a lot higher,” said Steve Palmer, vice-president of marketing at Zeus Technology.
“This research shows that the combination of massive increases in traffic and zero tolerance of downtime adds up to a major problem for network managers. This is particularly true of the critical Christmas season, with major websites taking an average of £1.5m a day in orders. This equates to a loss of £62,500 per hour of downtime – not a Merry Christmas for retailers.”
As well as greater website activity (78% of those surveyed), other factors increasing traffic included web services implementations (60%), e-mail (57%) and SSL-encrypted traffic (43%).
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