Mothercare.com links its systems



Guy Campos

High-street retailer Mothercare has fully integrated e-commerce and fulfilment software on its recently relaunched Web...



Guy Campos

High-street retailer Mothercare has fully integrated e-commerce and fulfilment software on its recently relaunched Web site.

The company has linked the Broadvision e-commerce platform to its Mailbrain fulfilment software to provide stock updates every 20 minutes and nightly updates of prices.

As part of the relaunch, the retailer's systems are also exchanging information with MSN.com, where Mothercare is to feature prominently in a revamped shopping area.

Giles Walker, head of technology at Mothercare.com, said, "The integration minimises the risk of us taking orders that we cannot fulfil immediately and keeps prices in line with promotions in our stores."

Before choosing Broadvision, the retailer considered Blue Martini, ATG Dynamo and IBM's Net.Commerce.

"We were particularly interested in Broadvision's ability to personalise the user experience to suit customer preferences and interests. It is something we will be doing more of," said Walker.

From a standing start, the site was completely implemented within six months.

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