CARE took Meaden, their newly-appointed ambassador, to see how individuals in Cambodia are using loans provided to them by individuals in the UK through new micro-lending website Lendwithcare.org. Lendwithcare allows people to lend as little as £15 to entrepreneurs in poor communities around the world, enabling them to start or expand their small businesses.
Meaden met a range of entrepreneurs from poor communities, including a female farmer who used her loan to diversify her crops and rent essential farming tools, which increased her annual income. Another bought bamboo cases to sell a sweet rice snack from her stall. One was a seamstress who used her loan to buy three sewing machines, to train girls from her village for a small fee.
Unlike the business models Meaden is used to seeing, the seamstress' new venture was not all about the profit. "She decided to earn less money for herself, but involve more people in the village, simply because she treasures her community. In the UK I think that would be a very rare decision indeed," she said.
Despite her Dragons' Den persona, Meaden believes profit can't always be measured in cash terms.
"When I arrived I was expecting to sit, slightly Dragons' Den style, and ask the typical questions: 'What do you buy it for, what do you sell it for, what are your margins?' I began to realise very quickly that these are entrepreneurs in the raw; they're not looking to become millionaires, they're just looking to be able to live and be able to feed their family. They want to make enough money to keep themselves and their family safe. Once I understood this point, I realised that their output wasn't just cash," she said.
Meaden explained why she is happy to support Lendwithcare.org: "I really liked the idea of Lendwithcare. I love this idea of putting together people who have money, and want to see what their money is doing, with people who need their money. I think that's a magical combination. You get your money back, and that's good because it means the project has been successful. But really, I think the success can be measured by the change it's left behind."
Lendwithcare.org case study
Farmer Phang Seoun, 49, harvests rice and watermelons on land 10km from her home, and is raising six children alone after her husband died. Phang had struggled to afford to provide for her family and fund the tools needed to keep her business going. Phang's profile was uploaded to the Lendwithcare.org website so people in the UK could lend to her to help fund her business plans. Phang became fully funded and received her request of £261.42, which she used to buy seed, fertiliser and rental of a hand tractor used for ploughing. The resulting income will be used for food, clothing, education and for expenses of the wedding of her daughter.
Reflecting on how CARE International UK has helped Phang, Deborah Meaden said: "I believe that providing the opportunity and framework for people to help themselves is the only sustainable way forward and I saw this very clearly on my trip to Cambodia. The people there are willing to work to repair their lives; they just need even the smallest of leg-ups to get them started."
To change a life with a loan, please visit www.lendwithcare.org.
How you can help
Support CARE International's poverty-fighting work around the world by taking on the CARE IT Adventure Challenge, supported by Computer Weekly. Cover a marathon on foot, bike and canoe alongside teams from across the IT industry, visit www.carechallenge.org/IT or call 020 7934 9470.
This was first published in May 2011