
Social networkingsites are enticing
and offer a glamorous opportunity for self-publicity, writes
Daniel Dresner, head of standards at theNational Computing
Centre. They can add a new angle of
interest to make the otherwise mundane seem
entertaining.
But for the corporate body of knowledge they can be a leech - is
your health and safety record with HR or YouTube is appraisal
information best gleaned from FaceBook? They can take over from the
correct repository of information and leave data in an untested,
outsourced repository where the owner has no guaranteed
control.
Then the content of the information must be measured, with
millions of online
Gerald Ratners making remarks that may seem witty at midnight
but wipe confidence off the shares in daylight. Or is that a
carefully planned marketing campaign collapses as someone mentions
their work on their blog and announces the new product to the world
before you have time to get that lead on your rivals?
It is an enticing technology but few of the associated risks are
really technology problems. It is no different from that old
managerial adage of "less gob, more job". And heavy handed bans are
unlikely to mitigate the risks. You may curtail the workplace
access, but you cannot control the cybercafe or home PC without
instilling staff with a risk-literate attitude.
If it is not your job to update a social networking site, you
are stealing from your employer if you do it during working hours.
With quick checks and small updates, you will find yourself like
Oscar Wilde - resisting everything but temptation. You may have
intended it to be a five-minute break an hour ago
I was recently involved with the
Getsafeonline roadshow.
About half of those who tried to brush me off with "I never use the
internet" were attracted to the leaflet when I pointed out that
their friends and family may be posting information about them in
blogs or social network sites.
What consideration do people give to the consequences of
publishing holiday photographs or personal information on a Web 2.0
social network? What is posted is rarely deleted - even if you
thought it had been removed.
Read more expert advice from the Computer Weekly Security Think
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