Lab drills into RFID tag data

Teradata has set up a lab to allow retailers and consumer goods companies to analyse data captured by radio frequency identification applications across their supply chains.

Teradata has set up a lab to allow retailers and consumer goods companies to analyse data captured by radio frequency identification applications across their supply chains.

The Retail Advanced Business Analytics & RFID Lab, at the Teradata Benchmark Centre in California, can demonstrate how a company’s data can be used in innovative ways to increase business value, said Teradata. The lab can also help firms develop deep analytics, predictive modelling and data mining systems.

Bill Franks, Teradata director of retail analytics, said, “We can scope targeted projects that help firms explore new areas of data analysis.”

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