Sun Microsystems is trialling auction sales of its server hardware in the UK following successful tests in the US.
The UK trial will last three months, and the first auction was completed this week.
Sun chairman and CEO Scott McNealy is the driving force behind the auctions. "Auctioning is an economically efficient and dynamic way of running a business today. With auctioning, you know what your products are worth because the market dictates the final price for each product. Ultimately, auctioning encourages companies to focus on providing the best quality product for customers," he said.
Geoffrey Strage, marketing director of Sun reseller BSI, said, "We welcome auctioning on the Internet because it is going to get more people excited about Sun systems. Some customers will probably find that the auction prices are too high and that they can't get the configurations and support that they require, so they'll come to us."