Hotmail debuts alias feature to foil spammers

Hotmail has introduced an alias feature which Microsoft said would enable users to manage their online identities.

Hotmail has introduced an alias feature which Microsoft said would enable users to manage their online identities.

Hotmail users can now create alternative e-mail addresses (called aliases) that link to their primary Hotmail account - so instead of having to create a brand new e-mail address when signing up for something which may send spam, users can sign up to Hotmail's alias feature, get the e-mail and delete the alias when they're all done, said Bryan Saftler, Hotmail product manager.

He said: "People used to have just one e-mail address, but now they use three or four across multiple services, and using them all to manage their personal e-mail for different purposes is time consuming." The service aims to simplify this by enabling users to use their e-mail alias just once.

Last year Microsoft added an anti-phishing capability to Windows Live.


CW comment

Having being forced to sign-up to BT Shop, only to be told the product was out of stock, I can see real value in having a place to manage aliases you only ever use when buying online. Far too often websites ask you to sign up with an e-mail address and credit card number, just to take a single transaction, which does not seem very responsible. So I'm all for aliases.

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