Demand-driven supply network requires optimisation across products, customers and operations

To improve profitability, consumer packaged goods (CPG) and Life Science manufacturers must align the areas of the business:...

Roddy Martin

To improve profitability, consumer packaged goods (CPG) and Life Science manufacturers must align the areas of the business: supply chain operations, product management, sales and marketing and IT, if they are to be successful with demand-driven supply network (DDSN) endeavours.

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This was last published in October 2003

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