CW+ Premium Content/E-Handbooks

Thank you for joining!
Access your Pro+ Content below.
June 2017

Focus ANZ: Analytics & data-driven insights

Sponsored by

Making sense of data used to be a cumbersome process that required analysts to pull together multiple data sources and write the rules to generate business insights. Now, armed with modern data analytics tools, business executives are gleaning insights on the fly, sometimes even in real-time. In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.

Table Of Contents

  • Australia a hotbed for data analytics
  • Raising the bar on safety with data analytics
  • Three predictive modeling flaws that cripple data science projects
  • And more...

More CW+ Content

View All