Google tries to woo newspapers with technology

Google has tried to woo newspaper publishers by saying that it can help them online rather than contribute to the loss of advertising for print publications.

Google has tried to woo newspaper publishers by saying that it can help them online rather than contribute to the loss of advertising for print publications.

The switch to online advertising has led to the closure and bankruptcy of several local newspapers in the US, according to the Financial Times.

Eric Schmidt, Google's chief executive, has told the Newspaper Association of America that better use of technology can help newspapers find a more profitable business model online.

Schmidt said he supported the growing movement among publishers to find online revenue from sources other than advertising.

He said news organisations should distribute some information for free, charge subscriptions for more specialist material, and develop ways of charging for individual articles.

Schmidt's comments come after Associated Press announced plans to take steps against online aggregators to protect the newspaper industry's content online.

AP's announcement "does not appear to pertain to Google", since Associated Press articles are hosted in partnership with them, said Google intellectual property lawyer Alexander Macgillivray, in a company blog posting.

"In hosting agreements such as this, we pay news agencies and display the entire text of articles," he said.

According to Macgillivray, Google helps newspapers by sending millions of readers to their online sites through links on Google sites.

"Once a reader is on a newspaper's site, we work hard to earn them revenue," he said.

Google's AdSense program pays out millions of dollars to newspapers that place ads on their sites, Macgillivray said.

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