Weekly web sales at Domino's Pizza have reached an all-time high, with last week hitting the £1m mark for the first time.
The web sales came through www.dominos.co.uk and do not include other current e-commerce channels such as mobile SMS and interactive TV.
Robin Auld, marketing director at Domino's, said, "Last year, web sales reached £23m in total and we responded to customer demand by significantly increasing our online presence. We are delighted to see that paying off with £1m worth of sales in a week for the very first time."
In July, the company launched an SMS-based pizza delivery service, registering over 2,000 users in the first month.