Downtime is a firm believer in getting more women into the IT profession. There are any number of strategies that could help. Equal pay, active promotions to managerial roles, greater responsibility and advanced IT training would probably top the list.
At the bottom of the list would probably be getting female IT staff to pose semi-nude. Nevertheless, that is exactly what the people behind the IT Screen Goddesses calendar have done.
Their calendar features 12 female IT professionals in various stages of undress to help "smash through the perception of the geeky technologist and encourage females to take up technology studies and to enter technology careers".
With positive role models such as IT manager "Sonja" posing with petals American Beauty style, why should they be deterred?