Government to launch £5m council online services campaign

The government is to launch a £5m campaign to encourage more citizens to use the online services of their local authorities.

The government is to launch a £5m campaign to encourage more citizens to use the online services of their local authorities.

The Office of the Deputy Prime Minister (ODPM) aims to increase the take-up of local e-government services in England, after research showed that 46% of the population would use such services if they were aware of them.

The "Lose the Queues" campaign begins with a free half-day conference for all local authorities in London on 13 December, followed by an official launch in early 2006.

It will be designed to encourage local authorities to focus more sharply on take-up, as the ODPM believes councils have not done enough to promote online services after making them available.

The campaign is aimed at all citizens, although the government says research shows that the 46% of people likely to use online services are from two demographic groups.

The first one is made up of high-income earners aged under 55, and keen users of new technologies. This group makes up 16% of the population.

The second group is made up of people who are comfortable with technology but have no strong views either way about using e-services.

This last group of people are typically single, highly qualified and with good access to technology. This group makes up 30% of the adult population.

To help target marketing messages for all demographic groups, the ODPM says stakeholder groups will be set up by councils this December.

These groups will bring together local authority communications professionals and e- government practitioners to help plan online usage campaigns among the public.

Read more on IT legislation and regulation

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close