The Sonetto product from Ivis is being deployed in order to present product data on the Tesco website in a consistent way.
The challenge for the retailer was that information supplied by manufacturers and producers was not in a format that allowed customers to make easy comparisons on the Tesco.com website.
With Sonetto, a data filter formats information feeds from producers into XML, which can be read by Tesco.com's e-commerce engine. The software also allows Tesco.com to build associations between products to provide recommendations to customers.
Jon Higgins, Tesco.com's head of e-commerce development, said the IT department should not be responsible for updating this information. As well as being time-consuming, he said staff from the commercial side of the business were in a better position to make changes than IT staff. Sonetto allows them to do so without the intervention of IT specialists.