Baan eyes SCM market

Enterprise application provider Baan is jumping into the supply-chain and product lifecycle management arenas with plans to tap...

Enterprise application provider Baan is jumping into the supply-chain and product lifecycle management arenas with plans to tap its installed ERP base to increase business in these new product lines.

Baan joins traditional ERP stalwarts SAP, Oracle and PeopleSoft which have begun pushing their installed base of back-office systems to gain ground in markets for systems such as SCM (supply chain management) which, typically, extend outside a company's four walls but rely on ERP workhorses for critical data.

Yesterday Baan unveiled iBaan for SCM, a solution and a business unit designed to allow customers to optimise relationships between key enterprise processes of sourcing, manufacturing, warehousing, transportation, and fulfilment. It also rolled out PLM (product lifecycle) software aimed at helping businesses manage all aspects of the product lifecycle within one virtual environment to enhance manufacturing processes.

iBaan for SCM combines software, applied business intelligence and professional services to help organisations maximise and improve throughput, inventory, supplier relations, performance, and logistics execution. The solution will be tightly integrated into Baan's ERP solutions with functionality such as APS (advanced planning and scheduling) directly embedded in Baan ERP, said Joe Phelan, director of product management for Baan's new supply chain business unit.

"In the past, APS has often been sold as an add-on," Phelan said. "What you had was an integration aspect where you had to transfer a lot of data from the ERP backbone. You can eliminate those steps, [and] you can have sharing of data and decrease the recognition time [to react to] events."

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