IBM auctions top server online

A top-end Unix server is not the kind of thing you would normally expect to buy at an auction. But technology marts, pioneered by...

A top-end Unix server is not the kind of thing you would normally expect to buy at an auction. But technology marts, pioneered by Sun Microsystems, are now being investigated by IBM, writes Nicholas Enticknap.

Just before Christmas, IBM put a p680 server up for sale to the highest bidder over the Internet. The company was so happy with the level of response that it is planning to use this route to market for its entire server range, according to IBM's European server channel manager Martin Beckwith.

The auction of the p680, with a fixed configuration, started on 20 December and continued for eight days over Christmas. Beckwith described the level of interest aroused by the pilot project as "very good", adding, "We are definitely going to do it again."

The experiment was part of a drive by the company to double the electronic sales of server products in 2001.

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