Analytic software supplier SAS has launched a predictive analytics service at its 2010 Analytics Conference.
Predictive analytics is a form of business intelligence software that aims to help organisations forecast the future more accurately.
Aimed at business analysts, SAS's Rapid Predictive Modeller provides information for non-statisticians, said the firm. By selecting data and inputs, users can generate automated data-mining models.
The information is also displayed visually as a series of charts and delivered through Microsoft Excel.
Tapan Patel, product marketing manager for SAS, told Computer Weekly that the Rapid Predictive Modeller allows business analysts to quickly generate data-mining models to meet deadlines, which can later be upgraded or customised.
"Users are usually statisticians who know data-mining. We're seeing more and more customers asking how they can make predictive analytics useful for business analysts who are not statisticians, but are experts in their domain," said Patel.
"Business analysts can use analytics as part of their decision-making cycle to generate results," he added.
"SAS Rapid Predictive Modeller brings predictive analytics functionality to business users looking to improve their operational decision-making," said Dan Vesset, programme vice-president of IDC's business analytics research.
"This shift to self-service analytics by business users frees advanced analytics experts to focus on more complex analyses," he added.
Rapid Predictive Modeller integrates with SAS Model Manager and SAS Scoring Accelerator for performance monitoring and integration within a database environment.
Existing SAS Enterprise Miner customers will receive SAS Rapid Predictive Modeller with the release of SAS Enterprise Miner 6.2.