Social Media Awards 2011 - The winners

Computer Weekly's search for the best use of social media in IT is finally over after hundreds of nominations and thousands of votes.

Computer Weekly's search for the best use of social media in IT is finally over after hundreds of nominations and thousands of votes we now have the winners and the Social Media Champion - Kate Craig-Wood, of cloud computing firm Memset.

See the full list below and why they deserved their crown.

Best new blog of the year

Runner-up: Robert Kelly

Winner: WinRumors

WinRumors started in October 2010 to bring the best in Microsoft news to the masses. The blog is run Tom Warren and focuses on U.S. and UK Microsoft news. WinRumors now has four million page views each month and was mentioned on stage during Microsoft CEO Steve Ballmer's talk at BUILD 2011. 

Best use of social media – private sector

Runner-up: Cloudforce 2011

Winner: AVG Anti Virus

AVG has built its community to over 400,000 fans in less than two years, all through online engagement and providing its community with compelling content. AVG's community help them build better products by directly listening and engaging with its key advocates from around the world. They also recognise and reward their "Super Fans" who provide value by helping out others users in the community.

Best use of social media – public sector

Runner-up: Idea Street

Winner: Met Office - Social Media 'When it Matters'

The Met Office has used a range of integrated social media channels and IT to create a social community to help keep people safe and well, informed and educated about the weather across the UK when it matters.

The Met Office utilises Twitter, Facebook, YouTube and its blog to help keep people up to date about the latest weather. Its team of weather experts build engagement with followers, making sure that they know everything from if they can hang their washing out, go walking on the moors or if severe weather is expected. 

Best use of social media - Individual

Runner-up: Kate Craig-Wood

Winner: Tom Warren

Tom has been writing for the tech forums for a number of years, mainly for the love of it, recently he turned his focus to and has built up a popular and impressive website.

Best use of social media – not-for-profit sector

Runner-up: Justgiving

Winner: is the UK’s leading charity online shopping website.  It helps more than 33,000 good causes  to raise money when people shop online for everyday items In the past two years social media has become key to’s success by engaging with good causes, online shoppers and retailers. is on target to give away £1m this year to good causes. Since the company was founded, more than £2.6m has been donated to charity. 

Best IT video

Runner-up: Back Up: Don't Smash Up

Winner: Capgemini - Counting Down to the 13th European Energy Markets Observatory


Best IT Industry blogger

Runner-up: Kate Craig-Wood, Memset

Winner: Capping IT Off from Capgemini

Capgemini's technology blog, Capping IT Off, is a collective effort from 20 regular contributors, all experts in their own fields. Capgemini says the blog is regularly cited by clients, especially when listing the reasons they chose to work with the firm, or indeed the reasons that they continue to want to collaborate with it. Its bloggers will often be contacted about new work or invitations to present their thinking, and collectively the blog contributes upwards of 60 leads a month. 

Best IT professional blogger

Runner-up: UK Web Focus

Winner: Elizabeth Harrin – A girl’s guide to Project Management

The blog aims to offer insightful, useful news and opinions on project management – and its continued popularity is reflected in this being the fourth year  in a row Elizabeth has won a prize at these awards.

Best CIO/IT Director blog

Runner-up: Capgemini CTO blog

Winner: Atos CIO Blog

In just two years, the Atos CIO Blog has grown to provide a voice for 100 people in a CIO focused Consulting team. In the last year, the original UK based Atos Origin CIO blog has expanded to become the rebranded, global blogging platform for the Atos 75,000 people strong business, supporting four sub-blogs for CIOs - UK, NL, US and Scientific Community.

Social Media Champion

Based on the most overall votes across all categories.

Kate Craig-Wood

Kate Craig-Wood

Kate is an award-winning technology entrepreneur; the co-founder & managing director of Memset, the cloud computing company. Her Kate's Comment blog analyses the latest developments in the world of IT, she is an active social media user and has helped to raise the profile of her company very effectively using social media.

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