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Back-to-basics CRM

There is pent-up demand for CRM, but both users and vendors can only unlock the power of CRM by getting back to basics.

OVUMLOGO_APR1201.GIF  

There is pent-up demand for CRM, but both users and vendors can only unlock the power of CRM by getting back to basics.

 

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www.ovum.com

This was first published in July 2003

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